About Regulars Reel

Regulars Reel starts with a simple idea: neighborhood businesses deserve a year-end recap of their own. A favorite coffee, a hundred gym classes, a weekly bookstore visit—ordinary transactions can tell a meaningful story.

We’re planning a Square-first pilot with five West End shops. Our goal is to help owners celebrate their regulars through personal cards customers can choose to receive and share. Customer opt-in and keeping data inside the POS integration are central to the approach.